Reko Mäkelä Product lead for AI-agent development, search and UX
Contact
Download CV (PDF)

Skills

Skill areas

AI agents and product development

In practice
Services and tools built with AI agents; every change is checked before release. Agents for marketing and sales teams too. Generative AI since 2021 (Frase AI Writer beta, Jarvis/Jasper), OpenAI API since 2022 (Codex beta, GPT-4 API in 2023).
Methods and tools
steering agents, automated checks, MCP integrations, agents for teams

UX and product design

In practice
User journeys, interfaces and content structure, based on what users look for and do. Changes tested with A/B tests and usability findings.
Methods and tools
user journeys, interfaces and content structure, A/B tests, usability findings

Analytics and measurement

In practice
Analytics turned into short findings the team can prioritise and track.
Methods and tools
dashboards and reports, search data analysis, test result analysis

Data, automation and local AI

In practice
Tools and automations that collect and process data. Some run language models on a local machine, so private material never leaves it.
Methods and tools
data collection and processing, local language models, document search, prototypes

Working principles

  • Facts first, then the fix. First, separate what we know from what we only assume.
  • A small version first. First a small piece you can see working – then build on it.
  • Agents do the work, a person decides. Agents write the code. Reko sets the goals and limits and checks the result.

Tools

AI and agents
Claude Code, Codex, ChatGPT, Microsoft 365 Copilot, Copilot Studio, MCP, local LLMs
Marketing and analytics
Google Search Console, Semrush, SE Ranking, Piwik PRO, STAT, Google Ads, Meta advertising, Airtable
Data and code (agent-written)
Python, TypeScript, Rust, DuckDB, SQLite, Parquet, LanceDB

Languages

Finnish
native
English
professional working proficiency