Problem
Marketing copy often guesses how customers talk. The real language is on discussion forums, but it is scattered and mixed with a lot of noise.
Value
Copy and content get people’s own words and real needs instead of guesses.
Role
Tools, research method and rules for using sources. Agents wrote most of the code.
- One tool instead of three: source collection, Finnish language processing and industry studies.
- Ready study templates for car buying, consumer shopping, weight management and dermatology customer profiles.
- Every quote keeps its author and source, and each study can be repeated with the same results.
- Each source is allowed separately for each purpose; other combinations are blocked.
Limits
- A research tool, not a product. Its results feed Reko’s own projects, such as Kaarat and Hintapiste.fi.
Sources
- Latest change
- forum-copy-miner, 95 code changes
- autokeskustelut, 68 code changes